We built Yenesow because we noticed something: social media promised to connect us, but it made us shallow. We have a thousand followers and nobody to call at 2 AM. Yenesow is the opposite — it's about being selective with your time, energy, and outreach, and investing in the people who actually matter.
The name comes from Amharic: የኔ ሰው (Yene Sew), meaning "my people" or "my person." In Ethiopian culture, calling someone Yene Sew is a deep expression of belonging. It means this person is part of your inner circle — someone you choose to invest in. That's the whole idea behind the app.
Think about it. When was the last time you called your best friend from college? Your aunt who always asks about you? That colleague who helped you land your last job? If you're like most people, the answer is "too long ago."
The U.S. Surgeon General has called loneliness an epidemic. Research from Harvard's 85-year study on adult development found that the quality of our relationships is the single strongest predictor of happiness and health. Yet we spend hours scrolling through feeds of people we barely know and zero time nurturing the connections that actually sustain us.
That's why we built Yenesow.
Yenesow is an AI-powered personal CRM (Customer Relationship Management) app for iPhone. But instead of managing sales pipelines like Salesforce, it manages the relationships that actually matter — your family, friends, and professional contacts. Your Yenesow.
Here's what it does:
Relationship Map — See your entire personal network visualized as an interactive map. Each contact has an AI-generated health score (0-100) that tells you how strong the connection is. Green means healthy. Yellow means it needs attention. Red means you're at risk of losing touch.
Smart Nudges — AI-powered reminders that go way beyond "Call Mom." Yenesow considers the context you've shared about each person, upcoming birthdays, relationship health trends, and even suggests what to say. You might get: "You mentioned Sarah started a new job — ask how the first week went."
AI Relationship Coach — Chat with an AI that knows your relationships. Ask for conversation starters, event ideas, advice on a tricky situation, or help planning a birthday surprise. The more you chat, the smarter your nudges become.
Smart Contact Import — Import contacts from your iPhone with all the rich data — birthdays, companies, job titles, phone numbers, emails, photos. The AI auto-categorizes everyone into Family, Friends, and Professional circles.
Tune Up — Answer one quick question per day to teach the AI about your relationships. What's your friend's love language? What does your dad like to talk about? This context makes every nudge and recommendation more personal.
We know what you're thinking: "An AI that knows about my relationships? What about my privacy?"
Fair question. Here's our answer: Yenesow never accesses your messages, emails, or any external communications. The AI only knows what you explicitly share within the app — through the Tune Up questionnaire and AI Chat. All data is encrypted with AES-256. We will never sell your data. You can export or delete everything at any time. Privacy isn't a feature — it's a foundation.
Yenesow is free with 3 connections, AI Chat, and 2 smart nudges per week. That's enough to start nurturing your closest relationships today. When you're ready for more, Premium ($4.99/mo) gives you 20 connections and unlimited nudges, and Unlimited ($9.99/mo) removes all limits.
Ready to nurture your relationships?
Download Free for iOSThis is just the beginning. We're working on an Android version and a web dashboard. We're also building a referral program so you can share Yenesow with the people you care about (and earn free premium months).
We'd love to hear from you. Drop us a line at hello@yenesow.com or join our community to share feedback and shape the future of Yenesow.
Your relationships deserve better than being forgotten. Your Yenesow — your people — deserve your time. Let's make that easier.
— The Yenesow Team